Questions, answered.
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The receptionist
Does it sound robotic?
No. It uses OpenAI’s latest realtime voice models, which speak naturally, handle interruptions and understand regional accents. You can choose from ten voices and hear each one before you pick.
Will it make things up?
It is instructed never to invent prices, availability or policies, and it only offers times that come from your real calendar. If it doesn’t know, it takes a message for you.
Do callers know they’re talking to an AI?
Yes — it introduces itself as a virtual receptionist and is honest if asked.
What about emergencies?
Each industry has safety guidance built in — for example, telling a caller who smells gas to leave the property and call the National Gas Emergency Service on 0800 111 999. Urgent calls are flagged and your emergency contact is texted immediately.
Can I test it before customers call?
Yes. Straight after signing up you can talk to your receptionist in your browser, and once your number is live it can ring your mobile for a real test call. Test calls never create real bookings or send texts.
Phone numbers
Why do you need to verify my business?
UK regulations (Ofcom) require every phone number to be registered to the person or business using it. We collect the details our carrier needs and submit them for you. Approval usually takes a few working days; you can test your receptionist in the browser meanwhile.
Can I keep my existing number?
Yes. Forward your existing number to your Automate Leads number — all the time, or only when you’re busy or don’t answer.
Local or mobile number?
Local (01/02) numbers look established to callers and need a UK business address. Mobile (07) numbers can also send and receive texts. You choose when you sign up.
Bookings and messages
Which booking systems work?
Google Calendar and Square Appointments connect in a couple of clicks, or use the built-in diary (with staff, breaks and restaurant tables).
Can it double-book me?
No. Every slot is rechecked at the moment of booking and locked in our database, so two callers can never get the same slot.
Will it text my customers without permission?
No. It asks callers before sending confirmations, records their answer, and honours STOP replies straight away.
Billing and privacy
How much does it cost?
Plans start at £30 a month, with call minutes and texts included. See pricing for the details.
Is there a free trial?
Yes, every plan starts with a free trial, including 30 call minutes and 20 texts. We ask for your card at sign-up but don’t charge it today, and your first payment never comes before your phone line has been live for 3 days. We’ll email you 3 days before.
Can I cancel any time?
Yes, from your Billing page. There’s no contract. Cancel during your free trial and you won’t pay anything.
Is call recording on?
Not unless you switch it on. If you do, every caller hears a recording notice at the start of the call. Transcripts are kept for 90 days by default and you can change that.
Where is my data stored?
In secure cloud infrastructure with encryption in transit and at rest. You control retention periods, and you can export or erase any caller’s data from the dashboard. See our privacy policy for details.
Your phone, answered. Every time.
Start with a free trial. Set up in an evening, cancel any time, and your receptionist starts answering as soon as your UK number is approved.